Ad Chatter
Ad Chatter from Adpulp.com features ad news and know-how, plus interviews with prominent guests from the marketing, media, and advertising industries. Show co-hosts Dan Goldgeier and David Burn make, analyze, teach, and talk about advertising.
Ad Chatter
Ad Chatter, Ep. 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)
December 26, 2020
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David Burn and Dan Goldgeier
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Season 1
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Episode 11
In this episode of Ad Chatter, Dan Goldgeier talks with Gary Kroeger about his career experiences from “Saturday Night Live” to working as a Creative Director at an Iowa ad agency. Topics covered include:
- Chicago as a comedy proving ground
- The SNL creative process (and why Larry David struggled there)
- The critical importance of presentation skills, in-person and virtually
- Advertising to, and in, the “heartland” of America
- Why great Creative Directors should seek to “get fired” every day
- How the Democratic party should compete in red states