In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital.
During this chat, Maggie explains 'BrandWorth', a new tool from her team that helps CMOs make better investments in brand marketing (and explain why it matters to the CFO and CEO).
"We believe that brand is a financial asset, not just a marketing asset," Maggie says. "So, everything we measure in 'brand' is to try to prove its efficiency and ability to drive growth."
Are metrics, ROI, and measuring the overall impact of brand marketing important to you? If yes, this is your episode. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue.