In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D.
Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, “Brave Work in the Age of Climate Change.”
Her book takes one of the big topics of our day. Advertising is a business that promotes consumption and resource extraction and has for decades. How do we now shift our mindset to reckon with what we’ve helped to cause?
Can advertising agencies do that? Can marketers live in a world of less consumption?
Dan and Deborah talk about the implications of climate change on the ad business, plus they discuss how today’s ad students differ from students of 10 or 20 years ago.